Toyota Camry’s at GM Showrooms

As posted just recently on alike automotive sites, GM plans on having a new Toyota Camry and Honda Accord placed along side of the new Saturn Aura and Chevy Malibu in hopes to persuade buyers to purchase the “lower” priced vehicle. In GM’s tactics with this new clever move they plan on having a Toyota Camry maxed out with the maxed price tag will in the 30 grand range for the Toyota Camry. While the Saturn Aura tops out around 28 grand there ultimate hopes will be roping buyers to choose the lesser priced vehicle. While this just might work for some customers, what about those loyal to the new big 3 contender, Toyota. What about the customers who will still pay that extra couple grand for that legendary quality standard Toyota has used to place them in the rankings of the big 3 in

America? Then, what about the people that say so kindly to the sales man “The Toyota Camry is the Motor Trend Car of the year” while the sales man fights back with a “The Saturn Aura is the North American Car Of The Year”. Then you have this little salesman fight going on in the middle of the Saturn dealership. Okay, so some of you think this is far fetched, but is it really?

I really do not think this is such a wise thing when customer start to do a little homework on the Camry vs. the Aura vs. the Malibu… they might accidentally configure a new Camry on Toyota.com with a reasonable price (well under 30 grand) without all of the dealer options GM chose for there display model along side of the Saturn Aura and/or Chevy Malibu in the local showroom. To get a Toyota Camry to cost over the 30 grand mark you will have to start adding “other” options such as dealer installed items which also can be had with the purchase of a new Aura or the upcoming

Malibu. They don’t tell you this when you try to buy. I must sound pretty biased by now, but I am just bring the facts to the plate to make the general buying public aware and alert. Hey, it could easily work in the other direction with

Toyota having and new “North American Car Of The Year” vehicle sitting in the showroom of a

Toyota dealer right next to the “Motor Trend Car Of  The Year” vehicle of their own.

Just my food for thought for today. My advise, do your research and you will be back to read my follow-up to witnessing this instance at one of my local Saturn or Chevrolet Dealers soon when GM implements this new strategy.