Toyota: HEYA Toyota Explores Future of Transportation with Quiksilver

The HEYA site was created to answer the question “What can we do together?” Through various promotions and partnerships, Toyota offers members the opportunity to brainstorm solutions and creative strategies regarding timely topics. Together with the Quiksilver siteLA project, Toyota is currently searching for modern ideas surrounding the future of transportation in its program, “From Here to There: A HEYA Project.”

From now through July 31, HEYA members can register at www.HEYA.toyota.com and upload their creative concepts of how to advance the future of transportation. Creators of the winning ideas will partner with a siteLA visionary who will build and expand upon the concepts for display in the opening night exhibit. The winners will be flown to Los Angeles for the final installation and grand opening of the event display.

TOYOTA HEYA PROJECT EXPLORES THE FUTURE OF TRANSPORTATION AT QUIKSILVER’S siteLA

LOS ANGELES (July 25, 2008) – Hovering cars. Wind-powered bicycles. An improved super-highway. These are the types of ideas that Toyota aims to bring to life with “From Here to There: A HEYA Project,” a collaborative effort designed to explore its HEYA members’ ideas on the future of transportation. The top concepts will be brought to life at siteLA, a communal work and exhibition space sponsored by Quiksilver. HEYA is Toyota’s online program that allows young adults a platform to voice their opinions and work together on innovative projects… read more…